The Moment Your Customer Starts Reconsidering

Why high-retention systems remove decisions before they create churn.

Your Customer Cancels Long Before They Click “Cancel.”

Why healthy retention systems monitor changing behavior—not disappearing users.

Your ESP Says “Delivered.” Gmail Disagrees

The deliverability metric that quietly convinces growth teams everything is fine

Your onboarding emails are running on a calendar. Your users aren’t.

Why treating every user the same is quietly hurting activation and retention.

When the landlord evicts you from your home...

How my phone almost ruined my life (but didn’t)

What my ex taught me about marketing 😅

Yeah, Really

New year, same you

And why that’s a great thing

The Year I Tried, Failed, and Grew 🙃

Everybody loves Jenifa - but it's YOU I love

I screwed up my 2024—But here’s what’s next

How I Write My Emails: Authenticity Over Perfection